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Sample Marketing Map


Below is an example marketing map from a current Client's Actinic e-commerce website.

  1. Managing site

    1. Smart Decision can VNC to remotely manage Clients computer
    2. Share of product entry depending on urgency

  2. PR below the line

    1. Executives to promote business as personality
    2. Mail out to magazines etc

  3. Admin Changes to Site

    1. Shipping
      1. Change Shipping highland and island to £20
      2. Change Northern Ireland shipping to £20
    2. Free Book
      1. Allow the Free book over £50 and link to products is it Group offer set up?
    3. Customer Privilege log-in training
      1. Check it is being set up
    4. Look at setting up affiliate system

  4. Navigation

    1. Create extra sections (using Duplicate products)
      1. Keep American at top of navigation list
      2. Then German, French, Italian etc. (make it in Alphabetical order?)
    2. Side bars on right hand side
    3. Section boxes specific to products
    4. Home page

  5. Stats/Domain names for tracking adverts/Super statistics

    1. Use some generic names
    2. Invest in good statistics package

  6. Blogging/Forum intervention

    1. Intervene on forums on cookery food etc
    2. Identify places that items are posted etc

  7. Product Photography

    1. We can take the photos as part of the total service if you
    2. Purchase or use our Lastolite photo cube
    3. This would be part of either a bi weekly or monthly meeting

  8. Voice over IP telephone link

  9. Stuffed Bags

    1. Smart Decision to set up and administer data input
    2. Set up cost paid by LED.com
    3. Stuffed bags take 10% of sales
    4. Adding customer to mailing list

  10. Shop promotional work

    1. Collect consumer information from shop customers
    2. Use competition away from checkouts

  11. Page designs

    1. Home Page
      1. Add more content to home page
      2. Centre advertisements need more visual impact
      3. More images of people
    2. Section Pages
      1. Create section pages for with ethnicity

  12. Interactivity

    1. Forum
    2. Cookery Clubs Global
    3. Video for site

  13. Email Marketing

    1. Extract Actinic Data email etc
    2. Plan product campaigns
    3. Using the customer profiles work on producing links to other ranges - kitchen equipment/cookery schools etc

  14. Adwords/Marketing

    1. Google local
    2. E directory
    3. Fixed fee and they take a percentage
    4. Manage all on line advertising - reporting back to Client on costs/ conversion ratios

  15. Information pages/Links

    1. More information pages
    2. Cross linking

  16. Plan product schedules

    1. Over a running period of 4 months plan product schedules for emailing and ad campaigns
    2. This will allow us to source supplies/plan advertising
    3. General product entry will be between Client and Smart Decision

  17. Time Scales/Costs

    1. Meeting to discuss these proposals/draw up proposals/contract
    2. Administer site makeover
    3. Change product navigation
    4. First three months weekly meeting
    5. There after weekly video conference call - set charge around £400 - 600
    6. Cost to manage site promotion based on a weekly fee/plus percentage of uplift of sales
    7. Create implementation plan for site changes within 12 -16 weeks

  18. Optimisation of Site

    1. Actinic Optimisation
    2. Keywords and page titles have not been added
    3. Smart Decision can do this remotely about two days work