Guerilla Marketing

What is Guerrilla Marketing?

The basic principal is to get your Brand known to the widest possible audience by using unconventional marketing intended to get maximum results from minimal resources.

Smart Decision can assist you with guerrilla marketing.

The use of forums, blogs, PR and articles is probably the most common method used today, and the web also offers the ability to link to your site from many different routes. Ideally you can build Brand recognition.

Guerrilla marketing can be as different from traditional marketing as guerrilla warfare is from traditional warfare. It is also vital to target your marketing to likely users.

Guerrilla marketing isn't new. Record companies, have been handing out CDs at clubs and putting up stickers in cabs for years. Other tried-and-true methods, such as papering construction sites with posters have also been successfully used by the dotcoms.

Potential customers are more likely to recall marketing messages delivered consistently during a fragile economy, even if they are smaller and less frequently delivered. It is important for companies to market even when the economic situations is poor, with the underlying message that conveys an understanding of the market and that their goods and services are priced accordingly.

Guerrillas marketers are aware of the importance of seeking profits from their current customers. Customer follow-up is paramount with the view to getting their customers to expand the size of their purchases. Because the cost of selling to a brand-new customer is six times higher than selling to an existing customer, guerrilla marketeers focus on this group and re-enforce this relationship.

Compared to telephone E-mail is inexpensive and fast and a good acceptable medium for guerrilla marketing. It lets you prove that you really care and helps strengthen your relationship.

A key to online success is creating a brief and enticing e-mail that directs readers to a website that gives enough information for a person to make an intelligent purchase decision.